Helpy Holidays Campaign

Bissell Centre

Edmonton non-profit Bissell Centre was looking for a creative way to engage supporters over the 2020 Christmas season. Pandemic isolation meant the entire campaign would need to go online, so the branding and graphics needed to capture attention. Together we developed the concept of “Helpy Holidays” – a series of hand-drawn elf illustrations along with a companion website landing page and social media sharing graphics.

Custom Illustrations

Social Sharing Images

Landing Page Design

Helpy Holidays Landing Page Capture

I developed a landing page for the Helpy Holidays campaign that would stand out from the rest of the website, feature the campaign character prominently and display and work well across a variety of devices, especially on mobile.