Wheelhouse Sound
Logo Design

Branding

Wheelhouse Sound is a recording studio located in High River, Alberta. 

Logo Design

As a musician, I was excited to connect with someone in the industry. Wheelhouse Sound owner Paul Zacharias is also a singer songwriter, so we connected on many levels – including our sense of what looks good and communicates well.

Paul had some great ideas to get us started as well as some reference logos that he liked. I got to work researching the concept of the “wheelhouse” – a small structure on a ship that houses the steering wheel. The wheelhouse is a point of clarity and direction – as well as a place where someone is functioning in their strengths. I brought those concepts, as well as Paul’s love of vintage microphones and recording equipment, to the final logo and colour palette. 

The logo incorporates a heavily customized font and custom illustration.